We know the struggle. You’re a savvy and realistic PR pro and you know it’s better to reach out to a few targeted media with personalized pitches than it is to bombard many with generic pitches. But for those moments where you’re on a tight deadline, here’s a quick compromise.

Begin your pitch with “I know you cover ___.”

After this quick intro, transition into how your pitch relates to the subject area, in one sentence. Then, pivot to your one-paragraph story idea, your call to action, and you’re done.

The more specific you are able to get, the better for you to show media that you’ve done your research – even if you haven’t had as much time as you’d like.

Source: PRSay on PRSA.org

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