April 4 may just be another Thursday on the calendar for most, but here in Atlanta, it’s a full-on celebration. Known as 404 Day (a nod to our OG area code), this local holiday is all about showing love for the city we call home—its culture, creativity, hustle and heart.
From the music that put ATL on the map to the food, fashion, and fierce community spirit that keeps us inspired, 404 Day is a reminder that there’s no place quite like Atlanta. It’s a time to support local, shout out your favorite spots, and honor the people shaping the soul of the city.
How to Celebrate 404 Day:
- Rep Local: Rock your favorite ATL-based brand or shop at a neighborhood business.
- Turn Up the Volume: Whether it’s OutKast, Usher, Migos or Latto, queue up an all-Atlanta playlist and vibe out.
- Taste the City: Treat yourself to lemon pepper wings, a Varsity chili dog or anything from your favorite Black-owned restaurant.
- Get Involved: Attend a community event, support a local nonprofit or simply explore a new part of town—there’s always something to discover.
- Stop by Tesserae, Thompson Atlanta – Buckhead’s rooftop restaurant for an epic 404 Day celebration hosted by Porter Holly of Upscale Luxury with tunes by DJ Tee Y. Enjoy special cocktails and half price apps from 4 p.m. to 8 p.m.!
At 360 Media, we’re proud to rep the 404 every day, sharing the stories of the brands, businesses and experiences that make Atlanta so dynamic. Today, we’re just doing it with a little extra hometown pride.
Happy 404 Day, ATL!
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