Social media trends are constantly evolving and one of the newest ones on the block is Clubhouse. The invite-only and iPhone exclusive (for now) social media app is a platform that allows its users to chat in real time whether that is to interact with a famous blogger, a celebrity, or just friends.

While Clubhouse isn’t a fit for every brand, especially due to the exclusivity factor, it has shown to be a big hit right off the bat growing exponentially in its first few weeks in the App Store. People can be found praising its authenticity due to the fact that it’s one of the few social apps based on conversations versus curating and producing content. While we don’t know if Clubhouse is here to stay yet, you can’t argue that it has provided a new lens to look at social media through compared to its counterparts.

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