Artificial Intelligence (AI) is here, bringing change to Marketing, PR, and Creative roles. AI technology has been translated into programs like ChatGPT and Tome that make daily tasks easier and increase the effectiveness and efficiency of campaigns. This technology is helpful because of its machine learning, performance-based data collection, and ability to predict and recommend strategy changes. Adding a personal touch to any content created with an AI tool is vital so that your brand voice + message carries through to your audience.
Using AI programs will allow employees to work more efficiently on the following:
- Predictive analytics
- Content creation
- Ad targeting
- Influencer marketing
- Voice search optimization
One thing to remember is while AI is a helpful tool, it can never replace human creativity and collaboration. However, AI can help create a more informed strategy, collect better analytics, and increase the efficiency of daily tasks.
- Share on