With all the talk about banning TikTok, thousands of users have been flooding to ByteDance’s app, Lemon8. With over 17 million downloads in 2023, we figured it was time to weigh and tell you everything you need to know about the platform.

If you like curated, aesthetic content then Lemon8 is the platform for you! Lemon8 is a social media platform created for video and photo-sharing. The platform caters to user’s interest in categories including food, travel, fashion, wellness and more. Many users describe Lemon8 to be a cross between Instagram and Pinterest. Lemon8 leans toward influencer marketing and content creation, more than TikTok does.

Right now, the platform is made up of smaller creators, while bigger names have not jumped on train yet and there’s a few reasons for that. The platform is yet to be monetized. If the app allows creators to monetize their content, we think there’s potential for Lemon8 to be the next rising star especially in the U.S. Another reason behind bigger names not adding content to the app is Lemon8 hasn’t officially launched in the U.S. While it’s available for download, its official launch is in May.

Learn more about Lemon8 here. Keep your eyes peeled for more updates!

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