We’re thrilled to welcome Urthy, the Atlanta-born lifestyle brand founded by beauty and fragrance innovator Jen Rotondo, to the 360 Media client family! Known for creating clean, plant-based products that bring care and intention into everyday rituals, Urthy has grown from handcrafted home fragrances to a full lifestyle ecosystem spanning candles, home sprays, body care, and now — skincare. Read the full press release here!
This fall, Urthy is breaking new ground with the launch of The Every Age Elixir, a first-of-its-kind skincare system designed to evolve with your skin through every decade of life. Rather than chasing youth, the collection focuses on caring for skin exactly where it is, with face oils tailored to each stage: Clarity (teens), Radiance (20s), Nourish (30s), Fortify (40s), Renew (50s), and Rebound (60s+). Customers can also enhance their regimen with Booster Elixirs that target unique concerns like brightening, calming, or barrier support.
Rooted in Jen Rotondo’s personal journey toward clean living, Urthy continues to lead with purpose, crafting products that are safe, effective, and beautiful. Beyond skincare, the brand’s Atlanta flagship and lab offer custom scent blending, seasonal collections, and experiential gifting that connect people with products designed to make daily life better.
We’re excited to share this next chapter for Urthy as they redefine what it means to create real care for real life.
Explore The Every Age Elixir and more at urthylife.com and follow @urthyscents on Instagram for the latest launches.
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