Urthy, the Atlanta-based clean lifestyle brand, has announced the launch of Feel Something, a national sensory wellness movement centered on emotional wellbeing and human connection. You can read the full press release here.
Designed to help people slow down and reconnect, Feel Something encourages simple, sensory rituals that bring individuals back to their bodies, breath and everyday lives. The movement officially begins each January with National Feel Something Month, featuring daily micro rituals, and culminates in National Feel Something Day™ on Saturday, January 31, 2026 — a shared moment of presence for individuals and wellness communities nationwide.
Created by founder Jen Rotondo as an antidote to burnout and emotional disconnection, Feel Something is more than a campaign — it’s an invitation to return to presence through scent, touch, movement and breath.
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