If you’re not incorporating videos into your content creation, then you may be missing out on some big marketing opportunities. Video is quickly becoming the preferred content on Instagram, and with the creation of IGTV, integrating video content into your strategy is almost effortless.

If you don’t know where to begin with creating an IGTV video, use some of these prompts to get you started.

  • Show off your company — share your space, introduce staff, etc.
  • Give a tutorial — what does your company have experience in? Share a few live tips.
  • Show some behind the scenes footage — is your company hosting a big event? Bring your followers on the adventure.
  • Announcements — If your brand has some exciting news to share, why not explain what’s in the works on a video.

When you’re sharing a video on IGTV here are a few things to keep in mind. Unlike typical filming, videos on Instagram are shown vertically not horizontally. Keep this in mind when filming. If you’re planning to upload a video to IGTV, make sure it is at least 1 minute long. Videos can be up to 15 minutes long if you’re uploading from a mobile device and up to 60 minutes long if you’re uploading from the web.

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