As communicators, creating relationships with journalists, influencers, and other industry experts is key to a successful career – and networking is a fantastic way to do just that. If you’re not sure where to start, we’ve put together this cheat sheet for getting to know people and building strong relationships in the industry. Check it out below:

  • Find networking groups that align with your goals and attend their next event. Here at 360 Media, we’re partial to groups like PRSA and The Lola.
  • Pay it forward and help others as you can, even if there is no immediate benefit. The good karma will come back to you.
  • Have your business cards on hand – you never know who you’ll meet!
  • Maintain the momentum and always follow up after you’ve met someone new. This could turn that person from casual acquaintance to someone that’s there to help when you’re in a bind.
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