TikTok has taken the social media world by storm and is so full of content that you can spend hours scrolling (and sometimes we are guilty of that ourselves). While on a personal level, this outlet seems like a given, professionally, it is not so cut and dry when it comes to deciding if TikTok is right for you or your clients. Here are a few easy ways to figure out if it’s right for you.

  1. The first and most important thing to determine is your target audieince – TikTok’s primary age demographic is 16-24 but this range has been steadily growing due to quarantine induced boredom.
  2. Next, businesses need to pick a face for the videos. TikTok requires a face to a name and having a charismatic and fun face for the brand is key.
  3. Make sure the brand is able to utilize and capitalize on trends and challenges happening on TikTok. Your insurance client isn’t likely to take on a dance challenge so make sure it’s a good fit for your brand.
  4. Most importantly – have fun with it. TikTok is all about quick, authentic and entertaining content so it’s important that you don’t take yourself too seriously.

As with other social platforms, it’s all about your specific brand + end goals so make sure these align with what TikTok has to offer before moving forward.

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