Renaissance Atlanta Airport Gateway Hotel is engaging with social media technology company Luster to bring a live guest-driven mosaic to life at the Atlanta Dogwood Festival, this Saturday, April 8 – Sunday, April 9. This Instagram-powered mosaic is created in real-time from festival guests’ photos, and the hashtag printers listen for event hashtags to print a photo that includes a branded takeaway. The end result? A posteresque snapshot capturing the festival experience and a keepsake piece of art to hang in the new hotel.
Here’s how it works:
- Festival-goers are invited to SNAP a photo anywhere during Dogwood
- POST to Instagram + TAG using hashtags #takingflight, #renhotels, or #dogwoodfestival
- Head to the Renaissance onsite booth at the 14th street festival entrance to print their photo
- Find the corresponding cell and PLACE the photo on the canvas
- Watch as a bigger art installation comes to life!
Photo opps abound at booth 101 where selfies are encouraged in front of the hotel step and repeat, featuring a huge airplane landing on a run way just in front of a hotel bed! Festival-goers can pose with pillows while they say cheese. There will also be takeaways for participants that include DIY cocktail kits!
The new Renaissance Atlanta Airport Gateway Hotel is nearing completion with construction wrapping up later this month and a grand opening slated for early May. The property will boast 204 imaginatively styled guest rooms and 6,500 square feet of innovative meeting and event space including a 3,345-square-foot ballroom boasting rare natural light. The restaurant, Hickory & Hazel Southern Table and Bar, will feature an open concept floor plan with 2,976 square feet of beautifully designed space with access to the hotel lobby plus weekly social events and interactive experiences. For more information, visit the hotel website here and join the conversation on Facebook, Instagram and Twitter.
Click here for more info and we’ll see you this weekend!
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